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Showing posts from June, 2013

Reverse Mortgage Marketing

It's no surprise that more and more seniors are using the internet for all their needs, including reverse mortgage information .  A very interesting article tells some of the online habits that seniors have as well as key points when marketing to them.  http://reversemortgagedaily.com/2013/06/23/can-reverse-mortgage-marketing-adapt-to-more-seniors-going-online/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ReverseMortgageDaily+%28Reverse+Mortgage+Daily%29

Reverse Mortgages See Volume Rebound 10% in April

Positive signs shown by the reverse mortgage industry in April 2013.  HECM endorsements have increased 10.2% from April 2012 to April 2013.  Read the entire article at:   http://www.rminsight.net/reverseiq-newsletter/2013/06/2294/

Reverse Mortgages As A Financial Tool

Recently, financial planning expert Harold Evensky tells the Journal of Financial Planning that he recommends a reverse mortgage as a financial planning tool.  Like him, more financial planners are realizing that reverse mortgages should be considered by seniors and can be used as a financial tool.  Read the entire article at:  http://www.fpanet.org/docs/assets/CD39A280-E3A4-36A0-74A2636662D9880E/10Q.pdf

HECM Reverse Mortgage Program

AARP has posted an article on the HECM Reverse Mortgage Program.  AARP gives 6 recommendations on making the reverse mortgage program stronger and sustainable:   http://blog.aarp.org/2013/06/24/six-ways-to-improve-the-hecm-reverse-mortgage-program/

Reverse Mortgages and Home Improvements

Reverse Mortgage proceeds can be used to make home improvements.  In fact, using a Reverse Mortgage to make home improvements is one of the most popular uses of the program.  As we age in place so do our homes which require updating and renovations to make the home more functional.  A recent survey conducted by Zillow.com shows that 60% of homeowners plan on making home improvements this summer. Check out the blog at:  http://www.zillowblog.com/2013-06-20/survey-60-percent-of-homeowners-will-make-a-home-improvement-this-summer/