Reverse Mortgage Marketing

As of late, we are finding out that more and more seniors are turning to the Internet to provide them with answers on reverse mortgages.  And, if it is not seniors, then it is their sons and daughters doing the research for them.  In either case, the percentage of reverse mortgage inquiries coming through the Internet is astonishing.  As a result, there are more and more companies who are focusing on capturing reverse mortgage leads through the web and selling leads to reverse mortgage banks.  Some are very good, however there are those who are providing very low quality leads and in some cases reselling the same lead over and over again.  Reverse mortgage providers should be very cautious of the lead companies they buy from and should cross-reference them through various forums (i.e. Reverse Daily on LinkedIn) that share comments on them.